Glowing Light - Fashion Forecast
The Menswear Fall 2023 collection is themed "Glowing Light," which symbolizes the personal struggles and transformative experiences individuals have undergone during the pandemic and post-pandemic era. The collection features various forms of light, such as ombre colors, to represent the inner changes and hardships faced during this time.
- Forecast Theme
The Glowing Light theme for Menswear Fall 2023 captures the personal transformations individuals have experienced during the pandemic and lockdown period. As many people were forced to take a break from their fast-paced lives during the 2020 and 2021 lockdowns, they were given the opportunity to reflect on their goals, mindsets, and moods. JW Anderson, in an interview with Harper's Bazaar, expressed his exhaustion with current fashion trends and explained that he was exploring new mediums to channel his artistic output.
While working from home gave some people the time they never had before for introspection and contemplation, others suffered from isolation, leading to increased rates of anxiety and depression. A survey by USCDC reported a rise in adult anxiety or depression from 36.4% in August 2020 to 41.5% in February 2021. However, as the pandemic begins to recede, people are now on their road to recovery, which aligns with the Glowing Light theme for Menswear Fall 2023.
- Target Market
( An imaginary figure has been created to help with visualization )
Meet James Verstappen, a 25-year-old Junior UI Designer at Amazon who lives in a one-bedroom apartment in downtown Seattle, paying approximately $2000 per month in rent. He used to commute with his Tesla Model 3 but recently switched to a $1500 road bike because he lives very close to his work. James has a high interest in art, particularly abstract art, and is conscious of sustainability. He prefers too build his own personal style over following the trends. He enjoys his breakfast from the local farmer's market, stops by his favorite coffee shop on his way to work, and takes a walk in the garden dome near the Amazon HQ before starting his workday. After work, he enjoys dinner with his childhood friend at a local organic restaurant and spends his evening listening to vinyl records from the '80s and reading Esquire and Financial Times.
- Colour Forecast
Porcelain Rose represents the softer energy growing within individuals, Mandarin Red represents stronger bursts of warm emotion, and Peach Parfait represents acceptance and warmth.
Turquoise represents tranquility after change, and Bellflower, a variant of purple, represents power and ambition. The colors are analogous and create a harmonious ombre print, with purple serving as a great highlighting color.
- Textile Forecast
- Thermo-Sensitive Knit: changes color based on surface heat, aligns with theme
- Fluorescent Organza: luxurious & technical, can incorporate sustainability
- Jersey Tie-Dye: aligns with theme and fashion industry trend
- Artisanal Crafts - Trims: personal and sentimental value creates connection with wearer
- Fluorescent Organza: luxurious & technical, can incorporate sustainability
- Jersey Tie-Dye: aligns with theme and fashion industry trend
- Artisanal Crafts - Trims: personal and sentimental value creates connection with wearer
- Looks
- Experimentation with color, while still maintaining momentum of minimalistic look
- Light jackets/coats for colder days, avoiding work-focused garments unless necessary
- Artisanal style accessories heavily utilized, expressing personal sentiments.